1004 Fall 2019 The 2020 Presidential Campaigns: How Are They Shaping Up?
Friday, 2:00–3:30, November 15
Instructor: Helen Desfosses
To help us evaluate one of the wildest and most crowded political seasons ever, this lecture will examine the fundamentals of a strong presidential campaign. These essentials include early and enduring evidence of candidate likeability combined with the ability to inspire and transmit that rare aura of electability. Then there are the necessary organizational characteristics of national scope, adequate time and money, and success in attracting and retaining seasoned campaign managers, staff, and committed volunteers. Finally, we will discuss the mountingly critical operations of mass communication, rooted in mobilization of free and paid media and wholesale and retail outreach covering everything from going door-to-door to the clever use of social media. All of this has to work in a political environment functioning more and more on a 24/7 schedule, and at a pace required to deliver rapid, if not immediate, responses to innumerable events, challenges, and some of the greatest opportunities in American politics.
Dr. Helen Desfosses has waged and won many political campaigns herself, and has advised and analyzed many more.