L908 Summer 2018 Baseball Promotions Gone Bad
Tuesday, 11:50–1:15, June 19
Instructor: Jim Dunphy
Everybody loves a promotion at the ball park—getting a free t-shirt, hat or bobblehead, or perhaps having a special event or concert before or after the ball game. But some promotions make you wonder, “What were those people thinking?” In this class, we will look at some of the most boneheaded promotions in baseball history. After all, what could possibly go wrong with Disco Demolition Night? Ten Cent Beer Night? Dropping money from a helicopter flying over the stands? Free Compost Night? Wet T-shirt Night? We will look at all of these to try to figure out why people in the marketing departments of these teams didn’t say, “Hold on! Let’s wait a minute on this one!”
See F903 for instructor information.